Bybit enters Indonesia after NOBI acquisition with 500+ pairs
Bybit has entered Indonesia by acquiring NOBI, launching a new platform with over 500 trading pairs to capture the growing local crypto market.
In a significant development for the cryptocurrency landscape, Bybit has officially launched its localized platform in Indonesia following a majority acquisition of PT Enkripsi Teknologi Handal, formerly known as NOBI. This move not only marks Bybit's entry into the regulated Indonesian market but also positions it to tap into a rapidly growing user base.
Why Did Bybit Acquire NOBI?
Bybit's acquisition of NOBI allows the exchange to establish a local entity operating under the supervision of Indonesia’s Financial Services Authority (OJK). This is crucial in a country where regulatory compliance is increasingly important; as of now, Indonesia has licensed 31 crypto-related entities, including exchanges and traders. The deal provides Bybit with a regulated pathway to cater to the growing number of crypto users.
What to Expect from Bybit Indonesia?
Upon its launch, Bybit Indonesia will feature more than 500 trading pairs, offering a wide variety of options for local traders. The platform will leverage Bybit's global liquidity and sophisticated market surveillance along with risk controls designed specifically to meet Indonesian regulatory standards. The exchange has indicated that it will roll out its services in stages to ensure compliance and a smooth transition for users.
Who Will Lead Bybit Indonesia?
Leading the new platform is Lawrence Samantha, a former senior manager at NOBI, who will serve as CEO. Alongside him, Dionisius Evan will take on the role of Chief Operating Officer and Steven Gotama will serve as Chief Marketing Officer. Samantha remarked that “this acquisition allows us to combine Bybit’s global capabilities with an experienced local team” that understands the Indonesian market.
What Does This Mean for Indonesian Crypto Users?
As of February 2026, Indonesia boasted over 21.07 million crypto consumer accounts, a number that grew to 21.37 million by March, according to OJK data. This expanding consumer base is indicative of the increasing interest in cryptocurrencies, with transactions reaching IDR22.24 trillion just in March 2026 alone. This growth makes Indonesia a lucrative market for exchanges like Bybit, which is responding to the demand with localized services.
How Is Indonesia Regulating its Crypto Market?
Indonesia's regulatory environment is evolving, with the OJK taking a more active role in overseeing the sector. In 2025, the country recorded a staggering IDR482.23 trillion in crypto transactions. With stringent licensing requirements and increased oversight, international exchanges are finding it necessary to create local entities to operate legally within the country.
What Lies Ahead for Bybit in Regulated Markets?
The launch in Indonesia is part of Bybit’s broader strategy to expand into regulated markets. Earlier, in October 2025, Bybit secured a full Virtual Asset Platform Operator license in the United Arab Emirates. The company has also expressed intentions to extend its offerings beyond traditional cryptocurrency exchanges services to include banking, custody, and cross-border financial services. Bybit Indonesia will gradually introduce new products in compliance with OJK requirements.
Will Bybit Focus on Education as Well?
In addition to launching trading services, Bybit Indonesia plans to provide educational resources through its Bybit Learn platform. This initiative aims to assist in the transition of existing NOBI users to the new platform while expanding the available services tailored for local traders.
- Bybit has launched Bybit Indonesia after acquiring NOBI, entering a regulated market.
- The platform will feature over 500 trading pairs and operate under the supervision of Indonesia’s OJK.
- Lawrence Samantha will lead Bybit Indonesia as CEO, supported by a local management team.
- Indonesia has 21.37 million crypto accounts, showcasing a robust demand for cryptocurrency services.
- Bybit's expansion aligns with a global strategy to operate in regulated environments and broaden its service offerings.
As the crypto market continues to evolve, platforms like Bybit that actively engage with local regulations and consumer needs are likely to flourish. For traders looking for competitive trading options, don’t forget to check out Bybit’s services, as well as referral pages like our Bybit referral page for exclusive bonuses. Stay tuned as we continue to track these exciting developments in crypto!